While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident.[13] Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!"[13] However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13,[9] to Atlanta, Georgia, to record demo tapes.[13] A week after arriving, Bieber sang for R&B singer/songwriter Usher.[16] Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher.[8] Justin Timberlake was also reportedly in the running to sign Bieber, but lost the bidding war to Usher.[8][17] Usher then arranged an audition with Antonio L.A. Reid of Island Def Jam Music Group, who signed Bieber to Island Records in October 2008 (resulting in a joint venture between RBMG and Island Records).[5][8][9] At that point, Bieber and his mother moved to Atlanta, also the home of Usher and Braun, to base his career.[8] Braun became Bieber's manager.[9]
Bieber in September 2009 at the Nintendo World Store
Bieber performed Stevie Wonder's "Someday at Christmas" for U.S. President Barack Obama and first lady Michelle Obama at the White House for Christmas in Washington, which was broadcast on December 20, 2009, on U.S. television broadcaster TNT.[27] Bieber was also one of the performers at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on December 31, 2009.[28] Bieber was a presenter at the 52nd Grammy Awards on January 31, 2010. He was invited to be a vocalist for the remake of We Are The World for its 25th anniversary to benefit Haiti after the earthquake. Bieber sings the opening line, which was sung by Lionel Richie in the original version.[29] On March 12, 2010, a version of K'naan's "Wavin' Flag" recorded by a collective of Canadian musicians known as Young Artists for Haiti was released. Bieber is featured in the song, performing the closing lines.
Crowd control problems
Bieber's popularity has caused safety concerns. While promoting My World, Bieber was scheduled to appear at Long Island's Roosevelt Field Mall, but the performance had to be cancelled.[55] The event got out of control, and over 35 units from the Nassau County and Garden City police departments had to be called in. Several fans received minor injuries. The police arrested an Island Records senior vice-president, James A. Roppo, reportedly for hindering the police's crowd control efforts by not sending a timely message on Twitter as instructed by the police.[55] James Roppo pleaded not guilty to all charges.[56][57] On March 24, 2010, Bieber's manager, Scooter Braun, was arrested on one count of second-degree reckless endangerment and one count of second-degree criminal nuisance related to the incident. Braun pleaded not guilty to both charges and was later released.[58]On April 26, 2010, a scheduled promotional performance was cancelled by Australian police after several girls were injured in a crowd crush. Bieber was scheduled to sing three songs for the Channel Seven program, Sunrise. In a Twitter message after the incident, Bieber said: "I want to make this clear... I don't cancel." Bieber's tweet continued, stating: "I woke up this morning to the police canceling the show for safety reasons. I'm very happy about the welcome and the love from around the world, but I want everyone to still remember my fans' safety comes first. At the end of the day I want you all to enjoy the music."[59]
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